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The program's immediate success attracted the attention of another locally based firm—the Johnson Products Company (manufacturers of the Afro Sheen line of hair-care products)—and they later agreed to co-sponsor the program's expansion into broadcast syndication. Cornelius and Soul Train's syndicator targeted 25 markets outside of Chicago to carry the show, but stations in only seven other cities—WAGA-TV, WBRC, WJW (TV), WJBK, KIAH, KTTV, and WKBS-TV—purchased the program, which began airing on a weekly basis on October 2, 1971. By the end of the first season, Soul Train was on in the other eighteen markets.
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